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Critics accuse Merck of hyping cervical cancer risk
Just how important Gardasil has become to Merck's top line is underscored by a New York Times article analyzing the impact of what the pharma company calls "educational programs" and just about everyone else refers to as a very effective marketing campaign. In a short period of time cervical cancer has transitioned from obscure killer to what the Times calls the "disease of the moment." And tens of millions of girls in Europe and the U.S. have been vaccinated at a cost ranging from $400 to $1,000.
Merck's aggressive marketing has been criticized for pushing parents of very young girls to get vaccinations even though they were likely years away from any likely exposure to the virus.
"This big push is making people crazy--thinking they're bad moms if they don't get their kids vaccinated," said Dr. Abby Lippman, a professor at McGill University.
--read the article in the New York Times
Related Articles:
Will Gardasil special help Merck?
Study questions cost-effectiveness of Gardasil
Gardasil side effects prompt CDC study
CDC details side effects reported on Gardasil
Gardasil: Some good news for Merck
Comments
By Bill Kellinger | Posted 2:24pm | August 20, 2009
The execs at Merck should be charged with manslaughter for the poor girls who died from this unnecessary Gardasil vaccination.
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